Smallenhofer wrote:If you're interested in the subject, seek out the findings of someone called Colin Wheildon.
Following up your suggestion about Colin Wheildon, I have come across this (at http://aherncomm.com/free/wheildon_data.htm
"Reverse type: A big zero
What printers and designers call "reverse type" is white text set against a black or colored background. Many designers seem to feel that reverse type makes no difference to the reader. They are catastrophically wrong, Mr. Wheildon's research found. Here's the science:
When text was printed black on white, readers reported good comprehension 70% of the time, fair comprehension 19%, and poor comprehension 11% of the time.
When text was printed white on black, good comprehension fell to ZERO, while poor comprehension rose to 88%.
Enough said? Not quite. After revealing this bombshell, I'm often asked, "Can I ever use reverse type?" Absolutely. Use it for secondary information, stuff that doesn't matter."
Very interesting !
However, surely there is nothing in LXF which could be put into the "stuff that doesn't matter" category. Every single word needs to be read, studied and inwardly digested.